Cracknell launches cycle helmet awareness video

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As you may be aware, James Cracknell (Olympic rowing champion) sustained a brain injury in 2010 when he was hit by a passing lorry while cycling across the USA. His helmet saved his life.

One year on from the accident that changed his life, James has created a film appeal to encourage cyclists to wear helmets. The powerful short film will hopefully convince many cyclists to protect themselves. The film is being promoted as a viral campaign, meaning it is being shared and communicated via online channels such as Facebook, YouTube and Twitter. The idea is that people view it and then share it with everyone in their email or social networking address books.

You can view via any of these links:    

www.youtube.com/watch?v=nu4QzAIayTU

www.youtube.com/user/headwayuk       

www.facebook.com/?sk=lf#!/pages/Headway-the-brain-injury-association/45053504162

Please could I encourage you to WATCH IT and then SHARE IT with your own contacts to ensure that as many people as possible receive this important message and maybe it'll save someone's life.





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