Kids Rewarded for Wearing Bike Helmets

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The scheme involves Safer Neighbourhood Officers speaking to youngsters about the importance of wearing a helmet and giving out special activity packs to those who follow road safety advice.

The scheme was set up by the Bicycle Helmet Initiative Trust. This Trust is a charity that is aiming at helping to reduce the number of children who are killed and injured every year in cycling accidents.

Youngsters wearing helmets will receive an on the spot prize and entered into a prize draw to win a Nintendo Wii.  Those who are not wearing helmets are advised upon the potential consequences if they were to have an accident.

Helmets have been shown to be effective in reducing potentail injury to a young cyclists head/brain in the event of a fall or impact with an object.  They absorb some of the energy force that causes head/brain injury.  A helmet adds another layer of protection in addition to the skull.

Children respond to prizes so hopefully the initiative will be a success and will then be rolled out across other counties in the UK.   



Kaye Mansbridge

Legal Executive - Personal Injury Team

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