The TripAdvisor authenticity and anonymity debate continues
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It is arguable that TripAdvisor may do itself some favours by requiring proof of purchase before allowing reviews to be posted. This is the approach of Feefo, the specialist in retail reviews. The downside of this approach is it may deter people from bothering to post an online review at all. The more people that use websites like TripAdvisor, the more chance the hotel has of getting a decent, rounded, cross-section of reviews about their offerings.
TripAdvisor's new support line for disgruntled hoteliers is not the end of the debate. Indeed, it has probably just started another. Perhaps it will take a successful defamation claim for TripAdvisor to be persuaded to make a radical overhaul of its site. If so, there must be a way of balancing the need to allow genuine defamation claims with a genuine need for authentic online hotel and holiday reviews.
Solicitor - Claims Abroad team
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