Television Advert Only For Dogs!

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The television advert with a soundtrack only dogs can hear will be broadcast in the UK for the first time today.  The Bakers pet food commercial features a high pitched sound similar to a dog whistle which is inaudible to humans. The high frequency noise is above 18,000.00 hertz.Bakers are hoping that the advert will attract dogs to the television, making them bark and forcing the owners to pay attention to the product being advertised!  During the course of the advert a banner is shown at the bottom of the screen carrying the message "This advert contains special sound effects for your pet".

Bakers tested the advert by playing it to 12 dogs which were distracted with a toy.  The test found that all the dogs showed an interest in the noise with several of them approaching the television screen to investigate further.

The advert is being launched tonight during ITV's Emmerdale at 7.15pm.  I will let you know if Arthur reacts to it or not!  

Karen Thompson

Legal Executive - Personal Injury team

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