'Wear it pink' – Breast Cancer Awareness Month

Posted by Gemma Osgood on
Breast Cancer Awareness

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BL Claims Solicitors specialise in personal injury, clinical negligence and travel claims, providing our clients with hands-on support, nationally.

We are rated as one of the top firms in the UK and believe in speaking to our clients in jargon-free language and ensuring you're speaking to a highly qualified lawyer right from the outset

October marks breast cancer awareness month. 'Wear it pink' is a national campaign to remind people to support breast cancer awareness month, and above all to remind everyone to check their breasts.

According to Cancer Research UK, 9 out of 10 breast lumps turn out to be non-cancerous. That said, in today's world people are becoming more and more aware of breast cancer, for example as a result of high profile cases such as Angelina Jolie, which can positively affect the number of people getting checked (find out more about the 'Angelina Jolie effect').

As with most types of cancer, breast cancer survival prospects will be better the earlier the diagnosis is made. The importance of being 'breast aware' and noticing any changes to your breasts cannot therefore be highlighted enough. NICE guidelines suggest that being breast aware means:

  • Knowing what is normal for you
  • Looking at your breasts and feeling them
  • Knowing what changes to look for
  • Reporting any changes to your GP without delay
  • Attending routine breast screenings if you are over 25

Unfortunately despite the improvement in survival rates, and campaigns such as wear it pink, there are still situations where breast cancer is not diagnosed promptly, which can result in a change to the long term prognosis. Our team have helped a number of misdiagnosis/late diagnosis cases linked to cancer, so we fully understand how it important it is that people are aware of what to look out for to help with a correct and early diagnosis.

As with most types of cancer, survival rates are improving. Five-year survival rates have gone from 53% in 1971-72 to a predicted survival of 87% between 2010-11. This significant increase is the result not only of medical developments but also an increase in awareness as mentioned above, and through fantastic campaigns, such as wear it pink.


If you would like to speak to one of our medical negligence experts about a delay in diagnosis or misdiagnosis claim please contact us.

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If you would like to talk to someone and discuss a potential claim please call us on 0344 620 6600 anytime between 8am and 6pm Monday to Friday, or if you would prefer you can email us at info@blclaims.co.uk

About the Author

Photograph of Gemma Osgood

Gemma is a Senior Associate in our Clinical Negligence team with extensive experience in all areas of medical negligence claims.

Gemma Osgood
Email Gemma
023 8085 7248

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